The good habits company
A large brand campaign aiming to communicate quip’s mission.
Upon releasing the floss and with plans for more oral care products, we hoped to position the brand beyond the brush. We partnered with
, first, establishing the brand ethos.
The tagline “The good habits company” is paired with a playful tongue icon, subtly linking good habits to oral care.
Next, we crafted TV spots and other placements which further reveal how quip makes things that help you build good habits.