Expanding upon quip’s core product line, we expanded the brand identity to account for each special edition launch.
A special edition all black metal brush was launched on getquip.com in 2018 and in Target in 2019.
The All-Black packaging contrasted quip’s usual all-white packaging, with a sheer UV coating over the brush against a matte background.
Designed with a similar design concept of the adult brush, quip made a smaller brush head with four bright and easy-grip handle colors, plus a kid-friendly watermelon toothpaste. The brand team assisted with the product color selection through to the launch art direction and marketing creative.
Kids packaging utilized the same bright handle-inspired color, a playful addition that contrasted and complimented the adult line.
Other Limited Editions
Allowing color unique to inspire each launch, allowed us to keep the brand dynamic and fresh, yet always recognizably quip.