Establishing quip’s brand identity, informed by their mission “Perfect oral care for everyone.”

“Think quip.” Animation by Po-Chen Chia.

Sample pages from quip’s brand guidelines.
Click images to zoom.

NYC subway station takeover.

Various paid and organic social.

Editorial content for quip’s blog and e-mail newsletter, dubbed “The Mouthoff.”

Retail packaging.

Direct to consumer packaging, and welcome booklet for quip floss.

quip Editions

Color played an important role to define special edition launches and brand partnerships.

Launch of quip kids toothbrush.

A special edition black brush.

All-Black retail packaging.