ƒit+ƒinish

Set inside a mix of woodworking, mechanical engineering, and product development—ƒit+ƒinish asked to craft an identity inspired by the tools utilized within the workshop, alongside modern digital tools. Beginning with inspiration from traditional tool trademarks and a playful use of unicode ‘latin letter ƒ’ followed through to the rest of the visual language and strategy. Ultimately, the identity served video content, that then led to products developed by the brand itself.