Everyday to-do’s done, utilizing human-centered technology
Reflecting a familiar personality (much like Batman’s butler), the logotype is made from a customized Times New Roman.
The “Hello” and speech bubble reflect Alfred spreaking with clients.
The company ethos and mission “Come home happy,” was elevated throughout the experience.
A customed “A” was designed as the brand’s icon. A corresponding seal with tagline is used across messages or notes left for clients — as if each crossed across the desk of Alfred.
Collateral was designed for Alfred’s to leave hand written notes, on laundry or gift tags. Entire apartment buildings offered Alfred as a complimentary service, so door-hangers were designed to introduce Alfred to new tenants.