Chptr

Remember them

Helping shape the brand experience and initial app design—Chptr, aimed to create a place where communities come together to celebrate lost loved ones. Collect, share, and discover memories between the people who knew them, so the world may remember them.

Interface is secondary to content, and light or dark mode friendly. UI details give the digital hand-rendered and kept in like with the brand typeface, Recoleta. Yellow is used as a call-to-action and signal to interact.

Rounded interface corners and edges keep it friendly, while imagery focuses on DIY, selfie style video recordings over ultra-stylized art direction.