A new way to remember loved ones

Helping Chptr create a place where communities come together to celebrate those who have died.

Refreshing the brand identity, app architecture and user experience to collect, share, and discover memories of loved ones lost. User content takes center stage in an app that makes sharing memories and moments within a community easy.

The app interface is secondary to content, and light or dark mode friendly. Small UI details give the digital a hand-rendered feel and kept in like with the brand typeface, Recoleta. 

Nimble color usage, allow Saffron, the brands hero yellow color, to be our call-to-action or signal to interact. Rounded interface corners and edges keep it friendly. Imagery focuses on DIY, selfie style video recordings over ultra-stylized art direction.