Casper

Reimaginging site architecture a new site-wide style guide with Casper’s in-house design and development teams as the company moved from making only the mattress, to make all things sleep. Dreamy copywriting, photography and illustrations explain their pillows, sheets, and new sleep-tech. At the time, Casper had no physical showroom, therefore we focused on their stellar online customer service, reviews, and 100 night trial.